
10 Best Places to Sell Online Courses in 2026
Where you sell your course decides how much you keep and who owns the customer list. I compared 10 places to sell online courses — Udemy, Skillshare, Teachable, Gumroad and more — with real fees and honest trade-offs.
Building a great course is only half the job — where you sell it decides how much of each sale you keep, who owns the customer relationship, and whether anyone finds your course at all. Pick a marketplace like Udemy and you tap into 70M+ students but give up pricing control; pick a hosted platform like Teachable and you keep your student list and set your own prices, but you’re in charge of traffic. These are the 10 best places to sell online courses in 2026, covering both sides of that tradeoff.
Below: real fee structures (the numbers change — I’ve noted the current ones as of October 2026), what each platform is genuinely best for, and a section on the marketplace-vs-owned-platform tradeoff that should drive your final decision. Every button links to the official site.
- Biggest audience: Udemy — 70M+ students and free to publish, but you keep 37–97% depending on who brings the buyer.
- Best owned audience: Teachable — hosted storefront, you keep your student list, Starter plan $39/mo (7.5% fee).
- Simplest start: Gumroad — no monthly fee, 10% + $0.50 per direct sale, storefront live in minutes.
- Lowest fees without a subscription: Whop — free to start, 2.7% + $0.30 per transaction, plus a built-in discovery marketplace.
- The core tradeoff: marketplaces give you traffic but take pricing control and a revenue cut; owned platforms give you control and the customer list but you drive the traffic yourself.
Quick Comparison
| Platform | Type | Your Cut | Cost to Start |
|---|---|---|---|
| Udemy | Marketplace | 37–97% (who brings buyer matters) | Free |
| Skillshare | Marketplace | ~$0.05–$0.10/min watched | Free |
| Teachable | Hosted | 92.5–100% minus plan | $39/mo Starter |
| Thinkific | Hosted | 100% w/ Thinkific Payments | From $54/mo |
| Gumroad | Hosted + Discover | 90% − $0.50 per direct sale | Free |
| Podia | Hosted | 95% minus plan | $49/mo Mover |
| Whop | Marketplace + hosted | ~97% − $0.30 per sale | Free |
| Payhip | Hosted | 95–100% minus plan | Free / $29 / $99 |
| Domestika | Curated marketplace | Revenue share (invite-based) | Free (if selected) |
| Sellfy | Hosted store | 100% minus plan | $29–$159/mo |
1. Udemy — Biggest Audience
Udemy
Biggest AudienceUdemy is the largest course marketplace on earth: 70M+ students, free to publish, and built-in demand for nearly every topic. The catch is the revenue model — you keep up to 97% when a student buys through your own link, but only about 37% when Udemy’s promotions bring the buyer (which is most buyers). Udemy also controls pricing, and the platform’s perpetual $10–$15 sales culture trains students to wait for discounts. It’s the easiest place to get your first students and the hardest place to build a premium brand.
Pros
- 70M+ students — the largest built-in audience anywhere
- Free to publish, no monthly fees
- Handles video hosting, payments, and VAT for you
Cons
- Only ~37% of sales Udemy brings you; you don’t own the student list
- Perpetual discount culture crushes pricing power
- Refund and policy changes happen unilaterally
Best for: first-time instructors with no audience who want students immediately.
Visit Udemy →2. Skillshare — Best Royalties
Skillshare
Best RoyaltiesSkillshare runs on a Netflix-style model: students pay a subscription and you earn royalties for every minute they watch — currently around $0.05–$0.10 per premium minute watched, paid monthly from a Teacher Fund, plus a $10 referral bonus for each new member you bring. There’s no per-course price, which means short, bingeable creative courses outperform long lecture-style content. It’s free to publish, and the audience skews creative — design, illustration, photography, crafts.
Pros
- Free to publish; earnings scale with watch time, not marketing
- $10 referral bonuses stack on top of royalties
- Creative audience that actually finishes courses
Cons
- Per-minute rates fluctuate — income is unpredictable
- Favors short creative courses; deep technical courses earn less
- No pricing control — subscription model only
Best for: first-time instructors who want passive, royalty-style income from a built-in audience.
Visit Skillshare →3. Teachable — Best Owned Audience
Teachable
Best Owned AudienceTeachable is the classic hosted course platform: your school, your domain, your pricing — and crucially, your student list. The Starter plan ($39/mo) carries a 7.5% transaction fee, while higher tiers drop that to 0%. Teachable handles checkout, VAT/tax, affiliate management, and course delivery, and its affiliate ecosystem means other creators can sell for you. The tradeoff is the obvious one: you bring the traffic. Teachable is for instructors who already have (or plan to build) an audience.
Pros
- You own your student list and email addresses
- Full pricing control — sell at $19 or $1,997
- Built-in affiliate program recruits promoters for you
Cons
- $39/mo minimum with fees on Starter — costs money before revenue
- Zero built-in discovery; all traffic is on you
- Platform lock-in if you build your whole business there
Best for: instructors with an existing audience who want full control and ownership.
Visit Teachable →4. Thinkific — Best No-Fee Hosted
Thinkific
No-Fee HostedThinkific is Teachable’s closest rival and the purist’s choice: plans start around $54/mo and you keep 100% of revenue with zero transaction fees when you use Thinkific Payments. The course builder is more flexible (drag-and-drop, more site design control), and it supports communities, memberships, and digital downloads alongside courses. Like Teachable, there’s no marketplace — you’re buying infrastructure, not audience.
Pros
- 0% transaction fees — the cleanest margin of any hosted platform
- Strong course builder with more design control than Teachable
- Communities and memberships built in
Cons
- Higher entry price (~$54/mo) than Teachable Starter
- No marketplace or built-in discovery
- Fewer third-party integrations than the Teachable ecosystem
Best for: established instructors who hate transaction fees and want maximum margin.
Visit Thinkific →5. Gumroad — Simplest Start
Gumroad
Simplest StartGumroad is the fastest way to sell a course online: no monthly fee, a storefront in minutes, and checkout that just works. The fee is 10% + $0.50 per direct sale (30% flat for sales through Gumroad’s Discover marketplace). It’s less a course platform than a digital-commerce one — the course delivery tools are basic — but for a lean video course, workshop recording, or course-plus-template bundle, it’s unbeatable for getting started today.
Pros
- Zero upfront cost — storefront live in minutes
- Handles EU/UK VAT and sales tax for you
- Great for courses bundled with templates and downloads
Cons
- 10% + $0.50 is expensive at higher prices ($100 course = ~$10.50 fee)
- Basic course delivery — no quizzes, drip, or cohorts
- Discover marketplace exposure is modest
Best for: validating your first course with zero upfront investment.
Visit Gumroad →6. Podia — Best All-in-One
Podia
All-in-OnePodia combines courses, digital downloads, memberships, webinars, and email marketing under one roof — it’s the platform for creators who want one login instead of five subscriptions. The Mover plan ($49/mo) carries a 5% transaction fee; higher tiers drop it to 0%. If your business is “courses plus a membership community plus a newsletter,” Podia replaces Teachable + Circle + ConvertKit in one bill.
Pros
- Courses + downloads + memberships + email in one platform
- Replaces 2–3 separate subscriptions
- Free plan lets you test before paying
Cons
- 5% fee on the $49/mo plan — not cheap until you upgrade
- No marketplace or discovery
- Less deep as a pure course builder than Thinkific
Best for: creators selling courses alongside memberships and downloads.
Visit Podia →7. Whop — Lowest Fees
Whop
Lowest FeesWhop is the rising star of digital commerce: a marketplace-meets-hosted-platform for courses, memberships, communities, ebooks, and software. It’s free to start with no monthly fees — you pay just 2.7% + $0.30 per transaction on sales you drive yourself (discovery sales through the Whop marketplace cost more, up to ~30%). Whop acts as merchant of record, handles support infrastructure, and its discovery marketplace gives you something most hosted platforms don’t: actual built-in traffic.
Pros
- Among the lowest fees in the industry with no subscription
- Built-in discovery marketplace — traffic + hosted in one
- Merchant of record: payments, tax, and fraud handled
Cons
- Discover marketplace takes up to ~30% — read the terms per sale type
- Audience skews toward trading/crypto/tech niches
- Younger platform; fewer long-term track records
Best for: creators who want near-zero overhead plus a shot at marketplace discovery.
Visit Whop →8. Payhip — Best Budget Hosted
Payhip
Budget HostedPayhip is Gumroad’s leaner European cousin: sell courses, downloads, memberships, and coaching from a hosted storefront, with EU/UK VAT handled automatically. The Free plan takes 5% per sale with no monthly fee; $29/mo drops that to 2%; $99/mo drops it to 0%. For a creator doing a few hundred dollars a month, the free plan’s 5% beats Gumroad’s 10% — and beats every subscription until volume justifies Teachable or Thinkific.
Pros
- Free plan’s 5% fee undercuts Gumroad for low-volume sellers
- EU/UK VAT handled — big for European creators
- Courses, memberships, and coaching in one storefront
Cons
- Smaller ecosystem and fewer integrations
- No real marketplace discovery
- Storefront customization is limited
Best for: budget-conscious creators, especially in the EU/UK.
Visit Payhip →9. Domestika — Most Curated
Domestika
Most CuratedDomestika is the prestige marketplace for creative courses — illustration, design, photography, crafts — and it works nothing like Udemy. Domestika selects its teachers and produces every course in-house to a broadcast standard, which is why its courses convert and why being featured there is a genuine credential. The tradeoff: you can’t just upload. You apply, they choose you, and production happens on their schedule. Revenue is a share of sales, and courses sell individually (often ~$34, frequently discounted) or via subscription.
Pros
- In-house production — the highest course quality bar anywhere
- Prestige: a Domestika course is a career credential
- Zero production cost or effort for the teacher
Cons
- Invite-only — you can’t just sign up and publish
- Limited to creative niches
- You don’t control pricing, pacing, or the student relationship
Best for: established creative professionals who want prestige and zero production work.
Visit Domestika →10. Sellfy — Best Flat-Rate Store
Sellfy
Flat-Rate StoreSellfy flips the pricing model: instead of a percentage per sale, you pay a flat monthly rate — $29/$79/$159 — and keep 100% of every sale (minus standard Stripe/PayPal processing). Each tier has an annual revenue cap ($10k/$50k/$200k), so the math is simple: once your monthly revenue passes ~$300, the flat fee beats percentage-based platforms. It handles courses, downloads, subscriptions, and print-on-demand merch from one storefront with built-in email marketing.
Pros
- 0% transaction fees — the flat rate wins once volume grows
- Courses + downloads + merch + email in one store
- Simple setup, no WordPress or code needed
Cons
- $29/mo minimum — no free tier for selling
- Revenue caps force upgrades as you grow
- No marketplace discovery
Best for: sellers doing steady volume who want predictable flat-rate pricing.
Visit Sellfy →Marketplace vs. Owned Platform: The Tradeoff
This is the decision that matters more than which specific platform you pick. Here’s the honest breakdown:
- Starting from zero audience? Launch on Udemy or Skillshare first. Get students, reviews, and revenue — then migrate your best course to Teachable/Thinkific where you keep the margin.
- Already have an audience (email list, YouTube, social)? Skip marketplaces entirely. Hosted platforms keep 95–100% of each sale and you own every customer.
- The hybrid play: run a “lite” version of your course on Udemy as a funnel, and sell the full premium version on your own hosted platform. Many successful instructors do exactly this.
- Watch the math at scale: at $1,000/mo revenue, Gumroad’s 10% costs you $100/mo — more than Teachable Starter’s $39 + 7.5%. Re-run the numbers every quarter as you grow.
Frequently Asked Questions
Should I start on a marketplace or my own platform?
Marketplace if you have no audience; owned platform if you do. Udemy and Skillshare give you students on day one but take a cut and the customer list. Teachable/Thinkific give you control and margin but zero built-in traffic. The most common path: validate on a marketplace, then migrate to owned.
Can I sell the same course on multiple platforms?
Usually yes — none of these platforms demand exclusivity (Domestika is the exception for its produced courses). Many instructors sell on Udemy and their own Teachable school simultaneously, often with a lite version on the marketplace and the premium version hosted.
How much do instructors actually keep per sale?
It ranges from ~37% to 100%. Udemy keeps up to ~63% on sales it drives; Skillshare pays per minute watched; Gumroad takes 10% + $0.50; Whop takes 2.7% + $0.30; Teachable/Thinkific/Podia/Sellfy take 0–7.5% on paid plans. Always calculate your effective fee at your price point.
Do I need an audience before selling courses?
Not on marketplaces. Udemy’s 70M+ students and Skillshare’s subscriber base mean your course can sell with zero following. On hosted platforms, yes — you’ll need an email list, YouTube channel, or social following to drive traffic, or budget for ads.
Udemy vs. Skillshare for a beginner instructor?
Udemy for depth, Skillshare for creativity. Udemy rewards comprehensive, longer courses with per-sale payouts; Skillshare rewards short, bingeable creative content with per-minute royalties. If your course is technical or business-focused, start with Udemy. If it’s design, art, or craft, start with Skillshare.
The Bottom Line
Start with Udemy if you need students now, Gumroad if you want to validate free, and Teachable once you have an audience to monetize. Whop is the dark horse — near-zero fees with marketplace discovery built in. Remember the real decision isn’t which logo to click, it’s marketplace vs. owned: rent the audience first, own it later.
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